Goldberg Lager Beer stormed the ancient city of Oyo for the quarter final of the 2016 edition of its talent hunt competition, Fuji t’o Bam. As part of the plans for the concert scheduled for Friday, the Goldberg team visited the Alaafin of Oyo, Oba Lamidi Adeyemi III in the morning before the event was flagged off. Emmanuel Agu, Portfolio Manager, Mainstream Lager & Stout Brands, Nigerian Breweries, explained that Goldberg recognizes and respects the rich culture of Yorubas; hence the need for the team’s homage to the Alaafin.
Agu disclosed that Goldberg is expecting no fewer than 5,000 Fuji lovers, enthusiasts and potential Fuji musicians to grace the event that would hold at Durbar Stadium. According to him, “of the 40 contenders, 20 would be eliminated in the quarter finals in Oyo; another 14 would be eliminated in the semifinals in Ado-Ekiti, while the last 6 would proceed to the finals in Ibadan by the end of July. ” He therefore advised the participants to be focused and show commitment in their renditions to move to the next stage of the contest. Agu emphasized the need for the contenders to understand the theme of the competition this year, Fuji Sowapo; which literarily means ‘One mus, One People’.
He further explained that the focus of the contest this year is improving on collaboration amongst Fuji musicians. “Collabo is a rare phenomenon in Fuji circle until recently. With Fuji t’o Bam 2014, KWAM 1, Saheed Osupa and Fuji t'o Bam winners will be doing a collabo on stage to the excitement of the audience’.